Olympus Imaging and Panasonic announce new Micro Four Thirds System standard

Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the "Micro Four Thirds System standard," a new standard that extends the benefits of the Four Thirds System standard for interchangeable lens type digital camera systems by enabling dramatic reductions in size and weight. Under the terms of an agreement between the two companies, they will work jointly toward commercial production of significantly lighter and more compact interchangeable lens type digital camera systems.

The global market for interchangeable lens type digital SLR cameras is growing steadily, but still only accounts for a 7% share of the total digital camera market. Considering the much larger share held by interchangeable lens type SLR camera systems when film was the dominant imaging medium, it seems that there is still ample room for sales growth in the category. But compact digital cameras continue to offer an expanding range of features and performance, and market surveys indicate that customers choose compact models because they find digital SLR cameras to be "big, heavy, and difficult to operate."

Recognizing this market trend, Olympus Imaging and Panasonic have introduced products based on the Four Thirds System standard, and have led the industry in bringing features such as Live View and contrast-detection autofocusing systems to interchangeable lens type digital camera systems.

Now, Olympus Imaging and Panasonic are expanding the potential of the...

Performance and value come together to form the Coolpix L3 digital camera. 5.1 Megapixels, and a 3x optical zoom provide the crisp images that anyone can appreciate while the large bright 2" LCD screen allows you to fix Red-Eye or Crop right in the camera. Don't forget the included 32MB of internal memory, so you can get going right out of the box, with room to expand with the SD card memory slot, you'll never run out of room! The flexibility to use AA-alkaline or NiMH means you'll always be able to pick up more batteries out on the road. These features and more are sure to satisfy your day-to-day digital photography needs at a price that won't hurt your wallet! Built-in Auto-flash with Red-Eye reduction and in-camera Red-Eye fix Face Priority AF In-Camera Cropping D-Lighting compensates for underexposed or flash deprived areas of an image by adding light and detail In-Camera Help Best Shot Selector Voice Memos 16 programmed scene modes PictBridge for direct printing to your PC without a computer Long battery life (Up to 200 shots on 2 AA-type alkaline batteries) 32MB internal memory; SD memory card slot An SD Card is NOT included, therefore we suggest purchasing an optional 512MB memory card. It will allow you to store a lot more video and images, as well as take advantage of the camera's high resolution abilities. Interfaces - Audio/Video (output), USB Approximate Unit Dimensions (WxHxD) -...

Morning Shower by Brix