...

...

CANON U.S.A. STIMULATES THE CREATIVITY OF EXPERIENCED PHOTOGRAPHERS WITH THE INTRODUCTION OF THE NEW EOS 50D DIGITAL SLR CAMERA

Canon's New DIGIC 4 Image Processor Fuels the 15.1 Megapixel Resolution, Expanded ISO Range and Enhanced Noise Reduction of the New EOS 50D Digital SLR

LAKE SUCCESS, N.Y., August 26, 2008 – With the demand for digital SLR cameras reaching unprecedented levels, Canon U.S.A., Inc., a leader in digital imaging, is answering the call with the announcement of the next evolution in advanced amateur digital SLR photography, the EOS 50D Digital SLR Camera with 15.1 megapixel resolution and Canon's new DIGIC 4 image processor. Designed to offer extraordinary quality and image control for the advanced photographer with a passion for the art, the Canon EOS 50D Digital SLR camera includes an expanded ISO range, improved noise reduction, and in-camera photo editing features. Canon has loaded the EOS 50D camera with a number of enhancements and some trickle-down technology from Canon's professional Digital SLR cameras, as well as a new Creative Auto Mode (CA) that gives users more creative flexibility to make image setting adjustments conveniently without the need to be a photo expert.

Canon has built upon the success of the popular EOS 40D model - which will remain in Canon's line - with the EOS 50D Digital SLR camera. Expected to be the camera body of choice for advanced amateur photographers this holiday season, the Canon EOS 50D Digital SLR camera carries over the EOS 40D's...

For photography with point-and-shoot ease, look no further than Canon's EOS Rebel XSi. The EOS Rebel XSi brings staggering technological innovation to the masses. It features Canon's EOS Integrated Cleaning System, Live View Function, a powerful DIGIC III Image Processor, and a 12.2-megapixel CMOS Sensor with Optical Image Stabilizer. The EOS Rebel XSi's refined, ergonomic design includes a 3.0" LCD monitor, compatibility with SD and SDHC Memory cards and accessories that enhance every aspect of the photographic experience. Image Format - 22.2mm x 14.8mm 3 - 2 Horizontal - Vertical Aspect Ratio Color Filter System - RGB primary color filter Low-pass Filter - Located in front of the image sensor, non-removable Recording Format - Design rule for Camera File System 2.0 Image Format - JPEG, RAW (14-bit Canon original) RAW+JPEG White Balance Settings - Auto, Daylight, Shade, Cloudy, Tungsten, White Fluorescent Light, Flash, and Custom Focusing Modes - One-Shot AF, AI Servo AF, AI Focus AF, Manual focusing (MF) Metering Range - EV 1-20 (with EF50mm f/1.4 USM lens, ISO 100) Exposure Compensation - Manual 2 stops in 1/3 or 1/2-stop increments and AEB 2 stops in 1/3 or 1/2-stop increments AE Lock - Automatic when focus achieved with evaluative metering and One-Shot AF, and Manual by AE lock button Shutter Type - Electronically controlled and focal-plane shutter Shutter Speeds - 1/4000 seconds to 1/60 seconds, X-sync at 1/200 seconds, 1/4000 sec. to 30 seconds, bulb Self-timer - 10-seconds,...

Welcome to the next generation of digital SLR photography-the Canon EOS 40D. The EOS 40D combines Canon's tremendous know-how in both the digital and photographic worlds, creating a camera that not only does everything one would expect of a traditional digital SLR, but one that incorporates staggering leaps forward in technological innovation. With new features like Canon's EOS Integrated Cleaning System, Live View Function, a more powerful DIGIC III Image Processor, plus a 10.1-megapixel CMOS sensor, a 3.0-inch LCD monitor and more, the EOS 40D elevates digital photography to new heights, enhancing the shooting experience, and delivering images one could only expect from a Canon. EOS Integrated Cleaning System, Picture Style settings, Spot metering, and Highlight Tone Priority for advanced in-camera image control Large 3.0-inch LCD monitor and advanced Live View Function with new options for reduced shutter time lag and quiet operation Wide range of accessories, including interchangeable focusing screens, extensive remote control options, new battery grip BG-E2N, and new dedicated wireless file transmitter WFT-E3A DCF 2.0 (Exif 2.21) - JPEG, RAW and RAW + JPEG simultaneous recording possible - up to 3,888 x 2,592 resolution JPEG Auto and manual exposure and focus modes Shutter Speeds - 1/8000 to 30 sec. (1/3-stop increments), X-sync at 1/250 sec. Auto pop-up, retractable, electronic-flash in pentaprism Dimensions (W x H x D) 5.7 x 4.2 x 2.9 inch (Body Only); 26.1 ounce

The Canon SD1100 IS Digital ELPH includes an 8-Megapixel 1/2.5" CCD imager and a 3x optical zoom lens with image stabilization, which covers a range of 38-114mm equivalent. Exposure is fully automatic with 2.0EV of manual exposure compensation and four metering modes to handle difficult lighting along with a ties metering to the camera's Face Detection system. 13 scene modes keep the camera approachable for beginners. A long-exposure mode in the Canon SD1100 IS ELPH lets you set exposure times as long as 15 seconds manually, and a 2.5" LCD display for framing images. The Canon ELPH SD1100 IS sports a fairly wide ISO sensitivity range, from 80 to 1600. Shutter Speed - 15-1/1500 seconds, Long Shutter operates with noise reduction when manually set at 1.3-15 seconds ISO Sensitivity - Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent Exposure Compensation - 2 stops in 1/3-stop increments White Balance Control - Auto, Preset (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H), and Custom Built-in Flash - Auto, Red-eye Reduction, Auto Red-eye Correction, Flash On, Flash Off; FE lock, and Slow Synchro Flash Range - 12-11 feet/30cm-3.5m (W), 12-6.6 feet/30cm-2.0m (T) Shooting Modes - Auto, Camera M, Portrait, Special Scene (Foliage, Snow, Beach, Sunset, Fireworks, Aquarium, Underwater, Indoor, Kids & Pets) Night Snapshot, Color Accent, Color Swap, Digital Macro, Stitch Assist, and Movie Self-Timer - 2-seconds, 10-seconds delay, and Custom Dimensions - 3.42 x 2.16 x 0.87 (86.8x54.8x22.0mm) Weight - 4.41 ounces (125 grams)