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Lumix DMC-FX500 awarded Best Compact Digital Camera in Europe 2008

Panasonic is pleased to announce that the Lumix DMC-FX500 digital still camera has received the prestigious TIPA (Technical Image Press Association) Award for the Best Compact Digital Camera in Europe 2008.

TIPA (Technical Image Press Association) is an independent association of photo and imaging expert editors, representing 12 countries across Europe. The eminent TIPA Award is presented honouring the product for its superiority in quality, performance and value to distinguish the best in each classified category.

The DMC-FX500 features intuitive touch-screen operation on a large, 3.0-inch LCD to provide an advanced hybrid control system with both touch-screen and joystick control. In addition to the 25mm ultra-wide angle Leica DC lens with 5x optical zoom, manual operation controllability give users great creative freedom. A variety of advanced functions, including Intelligent Auto mode, HD motion picture recording and HD component output, together with slideshows enhanced with music, further enrich the camera and user experience. The official TIPA comment is as below.

“The FX500 is the first of a new family of compact cameras with a 5x, image-stabilized zoom that covers the 25 to 125mm range – ideal for any subject from wide-angle landscapes to telephoto portraits. The images captured by the 10.1 megapixel sensor are processed by the new Venus Engine IV, and ISO sensitivity ranges from 100 to 1600, and from 1600 to 6400 in High Sensitivity mode. The 3-inch touch-screen LCD offers an easy image composition and review. For the more advanced photographer, the FX500 offers a...
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Written by Ajax on April 27th, 2008 with no comments.
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Panasonic DMC-L10/SD Card Offer

Press Release: February 2007

Panasonic Include a Complimentary 16GB, Pro High Speed, SD card with the DMC-L10 DSLR

Panasonic is pleased to announce that when purchasing a DMC-L10 before the end of April 2008 consumers will also receive a Panasonic16GB Pro High Speed SD card (RP-SDV16GE1K*). This promotion is offered via participating retailers only – the perfect partner for your DSLR.

Panasonic’s second SLR, the DMC-L10, has continued to push the boundaries with an advanced 2.5 inch free angle LCD to full time view offering 270 degree rotation and a versatile shooting style. For a limited period, Panasonic is pleased to include one of its high capacity 16GB SD cards with the L10** When purchased before the end of April 2008 for consumer’s ultimate convenience.

Enabling over 6000 still images to be captured*** The number of images may vary depending on file size the16GB high data storage capacity is ideal for making the most of the DMC-L10. Consumers can enjoy full performance of consecutive shooting on their L10 without worrying about overflow of buffer memory. Add to this a fast data transfer speed of up to 20MB/S and users can easily upload high quality images taken with the DMC-L10 onto their PC. A further benefit is that the Panasonic 16GB card is perfect for RAW shooting.

With the DMC-L10 and SD card in unison, consumers can not only capture beautiful images, but also view them at their leisure. Simply slot the 16GB SD card...
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Written by Ajax on February 24th, 2008 with no comments.
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New Panasonic Lumix DMC-TZ5/4

Press release, Panasonic, Jan 2008

Panasonic introduces the 9.1-Megapixel DMC-TZ5 and 8.1-Megapixel DMC-TZ4, two new Compact Digital Cameras, achieving 28mm Wide Angle and 10x Optical Zoom* and featuring advanced Intelligent Auto Mode
*35mm film camera equivalent: 28-280mm

Panasonic is pleased to introduce two new Lumix digital cameras, the 9.1-megapixel DMC-TZ5 and 8.1-megapixel DMC-TZ4, each featuring a 28mm wide-angle 10x optical zoom Leica DC lens (equivalent to 28-280mm on a 35mm film camera). The 28mm wide angle lens can capture the subject or scene wider at the same standpoint than a normal 35mm camera, zooming in or out with the 10x powerful optical zoom.

The DMC-TZ5 and DMC-TZ4 are the latest members of the Lumix TZ family, which is renowned for packaging a remarkable 28mm wide angle 10x optical zoom lens in a compact body. The new DMC-TZ5 newly integrates recording capabilities for 720p HD (high-definition) motion pictures, together with its direct output function as a stills camera, allowing users to enjoy watching both still and motion images in impressive HD quality on a large-screen HDTV via an optional component cable.*

The DMC-TZ5 and DMC-TZ4 boast Intelligent LCD function, which detects lighting conditions and controls brightness levels of the LCD in 11 steps, to offer a display with the clearest image in any situation with newly developed 460,000-dot high resolution in 3.0-inch (TZ5) and 230,000-dot in 2.5-inch (TZ4).

Panasonic’s Intelligent Auto mode, comprising various shooting-assist functions, has been developed further for the DMC-TZ5 and DMC-TZ4. New...
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Written by Ajax on February 16th, 2008 with no comments.
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New from Panasonic the Lumix DMC-FX35

Press release, Panasonic, Jan 2008

Panasonic announces the Lumix DMC-FX35 Camera with 10.1 mega pixels, 25mm Ultra Wide-Angle Lens Featuring Advanced Intelligent Auto Mode
*35mm film camera equivalent: 25-100mm*

Panasonic is pleased to introduce the new Lumix DMC-FX35, its first 10.1-megapixel camera with astonishing 25mm ultra-wide-angle LEICA DC lens and 4x optical zoom (equivalent to 25mm to 100mm on a 35mm film camera). Capturing almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, the DMC-FX35 records remarkable images with unprecedented width and depth.

The new DMC-FX35 integrates 720p HD (high-definition) recording capabilities for capturing motion pictures alongside its primary function as a stills camera, allowing users to watch both still and motion images in impressive HD quality. The DMC-FX35 comprises a variety of additional shoot-assist functions on top of Panasonic’s Intelligent Auto Mode with conventional Mega O.I.S which suppresses hand-shaking, and its Intelligent ISO Control prevents motion blur. New Intelligent Scene Selector Function chooses the appropriate scene mode by automatically selecting the most frequently used setting from modes Portrait, Scenery, Macro, Night Portrait and Night Scenery. New Face Detection System automatically detects human faces to set the focus of potential shots and insure the best possible exposure. Unwanted red-eye effects caused by the flash can now be digitally corrected, and newly added Intelligent Exposure Function controls ISO sensitivity to partially increase the exposure of darkened areas in shot, allowing users to capture scenes suppressing extreme brightness or darkness in images.
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Written by Ajax on February 11th, 2008 with no comments.
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New from Panasonic the Lumix DMC-LS80

Press Release, Panasonic, Jan 2008

A Slim, Compact Digital Still Camera with Super Easy Operation


Panasonic introduces a new Lumix digital camera, the DMC-LS80, that combines easy-to-use advanced functions and AA-battery operation convenience. A newly developed Lumix DC VARIO lens system with 3x optical zoom (equivalent to 33-100mm on a 35mm film camera) fits into its compact body and gives a clear, sharp clear image right to the edge of the picture. The CCD has been upgraded to 8.1-megapixel high resolution, so even after cropping, you will still have a high resolution picture. Both the external and internal design has been revised throughout to enhance the ease of operation.

At the heart of the DMC-LS80's super-easy operation is a comprehensive Intelligent mode that combines four distinct features aimed at making it easy to capture perfect images. First is the Mega O.I.S. (Optical Image Stabilizer), a system that helps eliminate blurring due to hand-shake. Second is the Intelligent ISO Control, a system that fights motion blur by detecting if the subject moves and adjusting the ISO sensitivity and shutter speed setting according to the degree of motion and light conditions. Thirdly, is the Auto Macro mode. The camera automatically switches to the Macro mode according to its shooting distance with the subject. The Quick AF system allows the camera to start focusing on the subject even without pressing a shutter button halfway, as the camera is continually detecting and focusing. All these functions act automatically, so you don't...
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Written by Ajax on January 22nd, 2008 with no comments.
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Panasonic’s New DMC-L10 Digital SLR Camera

Press Release - Panasonic

Featuring a 2.5-inch Large Free- Angle LCD for Full-time Live View

Panasonic, a leader in digital technology, is delighted to announce the launch of their second digital single-lens reflex camera (SLR) – the DMC-L10 with an interchangeable LEICA lens. The DMC-L10 features an advanced 2.5-inch free angle LCD for full time live view that offers 270 degree rotation and a versatile shooting style. A 10.1-megapixel Live MOS Sensor provides beautiful images with delicate gradation and wide dynamic range. Dust reduction with a Supersonic Wave Filter system prevents dust from attaching to the sensor to degrade the pictures. The superb image processor, Venus Engine III, boasts high quality image rendering and a high speed response.

Four Thirds System – Developed Exclusively for digital SLR
The DMC-L10 adopts the open format of the Four Thirds system for its lens mount – so the L10 can be used with lenses made by a variety of manufacturers, giving users a host of equipment options. Drawing on leading technologies while defying any stereotype ideas in SLR cameras, Panasonic’s DMC-L10 is designed to help you make the most of your photographic creativity.

One of the DMC-L10’s real talking points is the LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens. Sold as a complete kit – the combination of the world renowned Leica lens, with Panasonic’s excellence in digital photography – makes an impressive proposition.

Full-time Live View for a New...
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Written by admin on November 13th, 2007 with no comments.
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Panasonic’s DMC-FZ18

Press Release - Panasonic

Super-Versatile Camera with 28mm Wide-Angle Lens and 18x Optical Zoom

The perfect choice for any photographer with varied photographic needs and high ambitions – Panasonic is pleased to introduce the new DMC-FZ18 8.1-megapixel Lumix camera, featuring a powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera), newly developed 28mm wide-angle LEICA DC VARIO-ELMARIT lens and Panasonic’s new and unique Intelligent Auto Mode. Panasonic’s award winning FZ series of Lumix cameras has been highly praised across the world, for concomitant realisation of both high performance and ease of use, and the FZ18 is no exception.

Bridging the gap between high-end compacts and digital SLRs, Panasonic’s DMC-FZ18 offers a level of control close to that of an SLR, but without the need for interchangeable lenses. Perfect for photographers on the move and families who want to shoot pictures outdoors for example, the FZ18 offers an easy way to enjoy the fun of capturing beautiful digital pictures.

Broaden your outlook and get the big picture
Panasonic has packaged a 28mm wide-angle LEICA DC VARIO-ELMARIT lens with f/2.8-4.2 brightness and a powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) plus an 8.1 megapixel CCD into a compact, portable body.

Comprising eleven elements in eight groups, including three aspherical lenses and two ED lenses that notably minimise the chromatic aberration that is likely to occur in telephone lenses, this advanced lens unit passes Leica's stringent standards...
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Written by admin on November 13th, 2007 with no comments.
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Panasonic’s new DMC-FX55 and DMC-FX33

Press Release - Panasonic

Intelligent Cameras with Panasonic’s unique Intelligent Auto Mode

Not one to rest on its laurels, Panasonic is pleased to introduce two new additions to the award winning Lumix range. Belying their remarkably compact and slim size, the DMC-FX33 and DMC-FX55 feature a wealth of technological features, including a 28mm wide-angle LEICA DC lens, optical image stabiliser, face detection and intelligent scene selection to name but a few. Continuing to push the boundaries, the FX33 and FX55 go one step further to include Intelligent Auto mode – a feature unique to Panasonic Lumix cameras. Technology rich yet remaining inherently easy to use – the best photographs are taken with a Lumix camera.

The bigger picture with the LEICA DC wide angle lens
With the DMC-FX33 and FX55, Panasonic has packaged a 28mm wide-angle LEICA DC VARIO-ELMARIT lens with f/2.8 brightness and a 3.6x optical zoom (equivalent to 28-100mm on a 35mm film camera) plus an 8.1 megapixel CCD into a body that is slim, stylish and conveniently compact.

Comprising seven elements in six groups, including five aspherical lenses with six aspherical surfaces, this advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance. The zoom ratio can be extended up to 5.7x in 3-megapixel resolution mode with minimal deterioration thanks to the Extra Optical Zoom. By using the central part of the CCD, this powerful zooming function allows you to easily capture and magnify distant...
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Written by admin on November 13th, 2007 with no comments.
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