A quick look through, and it’s easy to see that this book is aimed at professional photographers who are starting out in the world of food photography, and bidding on jobs that don’t have the budget for a food stylist. This is quite common in the industry. I know that many of my clients certainly don’t. There are all kinds of issues that go along with photographers being their own stylists. As one who does handle both sides of the camera, I know that the time it takes to get through a shoot can be dramatically different than a photographer working with a whole team, or even a single stylist. Everything has to be serialized… shopping, prep, cooking, lighting, etc. But,