The New SanDisk Extreme III 30MB/s Edition SDHC Line Easily Supports Continuous Shooting Performance in Nikon’s New D90 Digital SLR Camera

SanDisk Corporation (NASDAQ: SNDK) today set a new speed record of 30 megabytes per second1 for SD™ flash memory cards with the introduction of the SanDisk Extreme® III 30MB/s Edition line of SDHC™ Cards. The new cards, expected to be available worldwide in September in 4-gigabyte (GB)2, 8GB and 16GB capacities, are designed to deliver peak performance when used with the new digital single-lens reflex (DSLR) camera, Nikon D90.

The Nikon D90 is the industry’s first DSLR camera to support SanDisk Extreme III 30MB/s Edition SDHC cards at increased performance. Featuring a 50-percent speed boost from previous 20MB/s cards, the new SanDisk Extreme III 30MB/s Edition SDHC card makes it possible to record 39 images in continuous shooting mode at 4.5 frames per second with a file size of 6.0 MB JPEG L Fine per image.3 The Nikon D90 camera captures high-resolution, 12.3 megapixel still images, and it is Nikon’s first DSLR to offer movie recording capability.

With ever-increasing technology advancements in DSLR cameras, higher megapixel growth and new video capturing capabilities, SanDisk Extreme III 30MB/s SDHC cards make it easy for consumers to capture and store more high-resolution images and video content. When placed in SanDisk’s new ImageMate® Multi-Card USB 2.0 Reader/Writer, still images and video can be transferred from the new SDHC card to a computer up to 30MB/s, greatly reducing the waiting...

Almost exactly two years after the D80 was announced comes its replacement, the rather predictably named D90. The D80 has been one of Nikon's quiet successes, and even today, despite being positively Methuselah-like in digital camera terms it continues to sell and often makes its way into our top 10 most clicked on cameras. Because it looks so similar to the D80 the D90 appears at first glance to be one of those rather subdued incremental upgrades, but dig a little deeper and you'll find there's plenty to keep Nikon fans happy.

First and foremost there's a new CMOS sensor, which Nikon claim produces D300 quality output at up to ISO 6400 and - one of several features to 'trickle down' from higher models - the same highly acclaimed 3.0-inch VGA screen as the D3/D300. Naturally it has Live View with contrast-detect AF and it would have been surprising had it not sported some form of dust removal system. More surprising is the inclusion of the world's first DSLR movie mode (720p HDTV quality, no less) and HDMI output, though as we'll see later it does come with some limitations. A lot of the core photographic spec is the same as or very similar to the D80, though there is a new shutter and an implementation of the 3D tracking AF seen on the D3/D300.

And it's not just the high end models that have lent features and technology to the D90; the user interface...

Nikon UK is pleased to announce the introduction of the AF-S DX NIKKOR 18-105MM F/3.5-5.6G ED VR. The new NIKKOR lens, with a focal length between 18 and 105 mm, is a high performance and cost efficient lens with a focal length equivalent to 27 to 157.5 mm in 35 mm format that has been designed to partner with Nikon’s D90.


High Performance – High Reproduction

The AF-S DX NIKKOR 18-105MM F/3.5-5.6G ED VR is useful in a broad range of shooting settings. The wide zoom range makes it suitable for shooting buildings and scenery while the telephoto zoom range is ideal for portraits. The AF-S DX NIKKOR 18-105MM F/3.5-5.6G ED VR ’s built-in Vibration Reduction II system provides the equivalent of a shutter speed three stops faster than standard lenses, offering an extraordinarily high reproduction capacity. The high-performance optical system features a single ED glass element and one aspherical lens optimised for use for digital SLRs. This allows you to make high resolution, high contrast images, and minimising chromatic aberration. The ultra-compact built-in Silent Wave Motor ensures silent, fast and efficient autofocus operation, and the refined external design with leather-tone texture will appeal to Nikon users as it will match their camera bodies.


Extreme Focal Length

DX camera owners can have it all. Combined with the AF-S VR Zoom NIKKOR 70-300mm f/4.5-5.6G IF-ED; the two VR lenses cover a focal length of 18-450mm, ensuring you can capture virtually...

Nikon UK today announces another great step forward in its mid-class DX-format D-SLR range: the D90.

As the world’s first D-SLR with movie function, this remarkable camera offers truly cinematic results, stunning image quality and innovative high-performance features inherited from Nikon’s new-generation DX-format flagship D300. The D90 will open new doors for photography enthusiasts of any level.

With 12.3 megapixels, the newly-designed DX-format CMOS image sensor and Nikon’s proprietary EXPEED image processing concept, the D90 is a quality-guarantee. Advanced features such as Live View, Scene Recognition, Active D-Lighting, Picture Control and an ISO sensitivity range of 200-3200 (ISO 6400 equivalent on Hi1 and ISO 100 equivalent on Lo1), allows creativity in almost any setting. And to ensure all these features are easy to use, they are packed in an ergonomic body with an intuitive operational layout.

Toru Uematsu, Senior Manager Product Planning at Nikon Europe B.V says: “The D90’s combines imaging technology inherited directly from our D300 and innovative features like Live View, D-Movie, Scene Recognition and Picture Control - once again confirming Nikon’s leadership in cutting edge imaging technology. Add its innovative, high-performance features such as the CMOS image sensor, and the extremely wide ISO sensitivity range, we are convinced that this new camera will appeal to all passionate photographers looking for the next step in creativity.”


Stunning image quality

The D90’s EXPEED technology has been optimised to realise the high-quality, high-speed image processing capability for which Nikon’s professional D-SLRs...

I have know Frank Cricchio for nearly 30 years. I remember attending his workshops and seminars way back in my formative years as a budding photographer. Nobody, absolutely nobody taught exposure and lighting the way Frank did.


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